Prom Logo

 I was asked to design a logo for the Cuyahoga Falls High School Prom 2013, with the theme as "Under the Sea". I started out with 3 options and they wanted more variety so I ended up make six. Go figure. It was hard working with a committee of juniors, because they were still figuring out decorations for the event to match the logo. There were a lot of different opinions conflicting within the group so its been sometime waiting for a decision. Hopefully they will pick one today so I can make tickets and posters and get some free tickets.

My favorite design I did was the deep sea diver helmet, with the old school font, but the person I am working with prefers the mermaid dress.

A lot of them are different fromfun like the clownfish and the clam to the formal limo in seaweed and couple option.

Well, I hope it goes well. That last sentence sounded weird.
Besides that point, I let you know whats happens with it later.

Trip to NYC

Well my the Marketing Class Trip to NYC was probably the most fun and eye opening event of my high school career. There was so much the class went to, like some of the basics of Time Square, World Trade Center, Fifth Avenue, and "Top of the Rock" at Rockefeller Plaza.  I have to say  what was the most fun, was the ability to just roam around New York with everyone at a fast pace and a lot of energy. Not just in Time Square but Chinatown, Brooklyn, and Little Italy.


One of the highlights was seeing Spiderman: Turn off the Dark on Broadway. The cable-fighting was pretty big time, along with the amount of work that was put into making the show.

Everyone separated to different groups on a marketing visit, and I went to B-Reel Digital Design firm that deals with clients like Arcade Fire, Google Glasses, and the London Museum of Science. The Office space was ridiculous with its views, ping-pong table, and a dog running around. They truly did amazing work, and I hoped they would give me a job, but I guess it takes a week or so to process stuff. I don't know. The most breathe taking sights was the Brooklyn bridge. There was just so much movement in the city, but the bridge just seemed like everyone stopped and just looked at the city itself.

So I have posted some pictures I took on the trip of Time Square, the New York Skyline, the Church that didn't fall in Ground Zero.

My favorite is of my friend who dressed up as Buddy the Elf in Central Park and rode a cruiser around. Pretty cool shit.

I just hope that everyone in all I.M.D.D. and Senior and Junior Marketing get along and hang out like we all did in NYC. (Probably not, but you never know)

Holiday Card

Holiday Card

The design I made for the holidays was play on the fact on how much people stress about the holidays. Everyone has wrapped that present and have had the paper just too short for it too fit. So I put profanity marks around the almost wrapped present and just told people to Relax... It's the holidays.

This design comes in white, red, green and blue with my logo on the back.

Last Stop for One Stop Prom Shop

March 3rd, 2013, from 11a.m. to 3p.m., occurred one of the most successful marketing events that I will every be a part of. The One Stop Prom Shop was a trade show that brought all the services and shops you would need to have an awesome prom. The show took 6 months of prep which included booking vendors, to orchestrating the assembly to capture an audience. This was all done by juniors and seniors in marketing education at Cuyahoga Falls High School.

When it came down to the week before the show, everyone was scrambling to get the last minute prints and last logistic details to put on a successful show. By Saturday afternoon, all the setup and materials were done.

We had 60 vendors at the show with American Commodore as the title sponsor. At the show we had a fashion show, American Commodore Dancers, and the Morph Dance throughout the event. Along with 60 raffle items, which included a $500 VISA Gift Card, and a fully paid prom for 2. There were a lot of people right off the bat. In fact, our counters gave up keeping track after the first 20 minutes. There was new casts and even a visit from the Mayor of Cuyahoga Falls, Don Robart. As the event was calming down, I took a time to reflect on what it took to get to where we were at now.

So if you want to check out all the buzz that went into it check the listings bellow:


One Stop Prom Shop website - www.1stoppromshop.com
Follow us on Facebook - www.facebook.com/1stoppromshop
Twitter and Instagram @ 1stoppromshop
YouTube channel - http://www.youtube.com/user/OneStopPromShop?feature=watch

Click on the links below for media coverage of The One Stop Prom Shop
Cuyahoga Falls News Press - Sunday February 24, 2013 http://www.fallsnewspress.com/education/2013/02/24/one-stop-prom-shop-planned-for-march-3#.UTYGQItCZ04.email

Akron Beacon Journal Article - Tuesday March 3, 2013
http://www.ohio.com/news/local/jewell-cardwell-students-partner-with-businesses-to-do-the-prom-hustle-1.378160

Fox 8 News - Sunday March 3 2013 (this also appeared on the 3/3/13 at 10:00 pm
http://fox8.com/2013/03/03/students-create-one-stop-prom-shop/

Cuyahoga Falls Patch
http://cuyahogafalls.patch.com/events/one-stop-prom-shop-f19d351d

1 Stop Prom Shop Harlem Shake

The new trending video craze is the harlem shake. It is a video that starts out with one person with their face covered and everyone else is completely serious. Then, when the bass drops, things get out of hand. One member of IMDD approached the class with making a video while the trend was starting. It was to create web traffic and become a viral video to attract people to the One Stop Prom Shop page. We decided to make it on tuesday, we planned on wednesday, and we filmed it on thursday in a matter of 20 minutes. The IMDD class brought another 30 people to be n the video from the other DECA classes. The video team filmed both parts with a fish eye lense to get a wider shot. Once we posted it on the following of Tuesday, the One Stop Prom Shop Harlem Shake got 898 YouTube views, gained 15 Twitter followers, 205 facebook views, 48 retweets, and 28 favorites on Twitter within 24 hours of posting. I thought it was very successful and the IMDD class is doing a great job on what we are supposed to do, gain interest in the One Stop Prom Shop.

OSPS

Readers, I have talked earlier about the One Stop Prom Shop event happening on March 3rd, 2013. Just a reminder the One Stop Prom Shop is a venue event that places all the regional prom needs at the Natatorium in Cuyahoga Falls, Ohio. It is a big marketing event that gives people going the event to get all there prom needs with ridiculous deals. Along with discounts from vendors like American Commodore, Bella Bronze, Laserquest, and Hungry Howie's pizza, there is raffles that give away gift cards, free limo ride, free tux, free dress, and tons more. If you happen to be lucky to get a wristband and wear it to the One Stop Prom Shop, you have a chance to win a free Prom which includes all your prom needs. This event is put on by the Senior Interactive Media and Digital Design Class, Senior DECA, and Junior DECA Marketing Class. The IMDD Class is working on the Morph promotion, the Video Promotion and formatted the promotional assembly for local schools like CFHS. The Morphs are the brand character of the One Stop Prom Shop with 12 morph characters ready to dance at any moment. The Senior Marketing Class has been working on the Social Media promotion, an the Game Show promotion during the assembly. The Junior Class is in charge with dealing with sponsors, the setup and schedule of the One Stop Prom Shop, and running the assembly and the event. All three classes have been cooperating to create a huge marketing event that ranges from viral videos to billboards. This is huge event and is a benefit to anyone who comes to the One Stop Prom Shop so I hope to see you there, whoever you are.

Alright, this may be a little late to comment on, but Black Friday remains the shopping day for the Christmas season, but you don't have to fight anyone for your daughter's baby doll that poops and cries. Black Friday has turned into a online competition. Pay Pal increased six-fold from Black Friday from 2010 to 2011 for online purchases along with global online payment companies growing four-fold over the same period. With more and more people getting comfortable with online shopping, retailers are focusing the big marketing sales to the computer. This still didn't stop midnight shoppers for black Friday as shopping in stores jumped from 3.5% to 9.9%. Blame it on inflation or recent economic growth, but Black Friday continues to grow.

For anyone reading, you should checkout the One Stop Prom Shop on Sunday March 3rd, at the Natatorium in Cuyahoga Falls, because it is one of the best marketed events in Northern Ohio. Period. The One Stop Prom Shop is a shop that has everything you would need to have an awesome prom. From limosines and Dinner to Flowers and Tuxedo rentals, the One Stop Prom Shop has it all with 42 booths and still growing. The event consists of a fashion show, a raffle you can enter with tickets and over 30 vendors that offer everyone amazing deals on their Prom apparel. There is even a chance to win an all paid for prom by bringing in your One Stop Prom Shop bracelet, so you can enter the raffle to win! To get your attention even more, the One Stop Prom Shop team will be visiting local Northeast Ohio High Schools to give all this info in person. But it is going to be in the form of a ridiculous, gorilla style marketing assembly show. There is going to be Morph suits, a video, prizes, and stuff that could leave you saying, "Alright, I get it!! I'll go to the Prom Shop!" I am working on the video and morph stuff currently, and have found myself envelope in the madness that is The One Stop Prom Shop!

Final Work for Cuyahoga Falls Schools Foundation

These are the final products that I worked on with two designers in IMDD for the Cuyahoga Falls Schools Foundation. I created the folder to give to high potential donors for the scholarship funds for the Cuyahoga Falls Schools Foundation. It is printed on a gold foil with a sold black background. The front is a picture of the Cuyahoga Falls High School, isolated in a threshold style. The back is a design I created using typography of the activities and schools within the Cuyahoga Falls Schools District. The two designers and I met with the heads of the Cuyahoga Falls Schools Foundation in December and presented our works. It was a high pressure situation, but we presented very well to the Foundation. The Foundation members had a lot of questions and concerens after the presentation, but we handled it very well. Working with the Foundation was a good experience for all three of us, because we learned that not all designs and work will work out in the end. Out of the many months of work, we got some great design for our portfolios, experience in the work world, and a night of free wings after the presentation. If you are to remember anything, don't get the atomic wings at On Tap Bar and Grille. That stuff is hot...

Cuyahoga Falls Schools Foundation Initial Work.

I worked with Cuyahoga Falls Schools Foundation, with two other designers in my class, on rebranding the entire organization to present to high end donors. The Cuyahoga Falls Schools Foundation gives scholarships to high school seniors and organizes alumni events. My design focuses on the Cuyahoga Falls connection. "Cuyahoga Falls" means "crooked river. I provided three logo designs with fonts and supporting graphics to establish a brand identity. The first meeting went well, but the representative of the Foundation did not choose my designs. It was a great experience and insite to the business aspect to the design world.

The two designs I did for the Cuyahoga Falls Yearbook are vastly different. The first Design is simple, and focuses on more of a wimsickle and playful design with the the years quote and the Cuyahogan included. The second design is a design that uses the lion king scene with pride rock covered with the years quote. These designs took a littletime to do, because of all the projects i took on all at the same time.

It is always nice to give a thank you card for anything. From doing business to a compliment. I wanted to design a universal thank you card for any occasion. I just used some vertical striping with the drawing tool, and rearranged layers to create the in between effect.

These are both part of Morgan Burgess business card. The only two things she wanted for her business card was it had to be raspberry and have a 1920's feel to it. I struggled on making it unique and elegant with out it being too cliche. I ended up making her 4 different business cards. The net layout actually folds into a pocket chief for suits, where she can keep her business cards whenever she goes to any business function or when she just wants to look stylin'.

A Company Easy on the Eyes

 I was surprised to see the success of the most unlikely company from the website http://www.fastcompany.com/1739774/how-carrots-became-new-junk-food about carrots. The Carrot company, Crispin, has done an amazing job redirecting the outlook of carrots as a food.

It started with the redesign of how carrots looked. Thanks to farmer, Mike Yurosek, for taking the rough, raw skin and stem of the carrot, the baby carrot was born. The old name bunny balls died quickly. The simple new cut increased sales of carrots until a sharp fall in the 2000's. Then marketing wiz, Jeff Dunn from Coca-Cola, turned baby carrots in a new direction.

    His goal was not to emphasise that baby carrots were a healthy snack. We already know that. He wanted to turn baby carrots into the new junk food. He already knew how successful junk food sales are, so why not turn carrots into the next coach snack. In his time there, he change the ads to a more fun comical feel to them, change the packaging into more like a Doritos bag, and sealed them so they can be eaten on the go. Crispin CEO Andrew Keller commented about the redirecting, "It's about getting baby carrots into a different category." Now Crispin controls more than 80% of the carrot industry in North and South America, and the Bolthouse farm that produces the carrots makes between $600 to $800 million a year. Now that is really easy on the eyes.

The threat of Social Media

      The online article "Brands winning big at London Olympics", by Sophie Woodrooffe, at the link http://www.prdaily.com/marketing/Articles/12219.aspx, talks about the effects of social media on advertising in the 2012 London Olympic Games. Since the games in Atlanta, Nike has developed a brand identity as the product of champions without even being an official sponsor of the games. This happened because of Michael Johnson's broken world record at the 1996 Atlanta Olympic Games wearing his golden Nike's. With massive advertisements around Olympic Park, Nike overshadowed the actual sponsor, Reebok, from becoming the dominant brand.

        This gave brand equity, or more money spent on the brand named product because of quality, for Nike and caused an outbreak of Nike runners. Once people began buying Nike running shoes, the halo effect, or buying a product because you liked other products made by the same company, began as Nike extended it's product line.

        In my opinion, the restrictions on social media comments of athletes were a bit overbearing. Yes, the sponsors of the Olympics should be protected, because they paid for the sponsorship, but the athletes should be more focused on their events rather than giving a shout out to a companies product.

Social Media can be used positively by a company, but also must be responsible with methods of advertising.

Entering Interactive Media & Digital Design (IMDD)

 

     This year, I got accepted into this program known as Interactive Media and Digital Design (IMDD). The program consists of learning how to do multimedia advertising, make an effective design, learn the process advertising. To get into the program, I had to send in an application and go through an awkward interview. After being asked, "What sound does a giraffe make?", I was accepted into the program.

      I had always wanted to be a graphic designer, but this class really has taught me the importance of the business communication in advertising. I already had a good backround in adobe programs, but I had a lot to learn about the advertising world.
      From now to the end of the school year, I will be posting my designs and activities I do in this wonderful class on this blog. I will be working with local businesses and do designs of my own to show how much better I hope I will be by the end of the year. Keep posted on new designs and advertisements that will hopefully reach you somewhere else besides this blog.